The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
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Featured Resources

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Homeschoolers' Success Stories : 15 Adults and 12 Young People Share the Impact That Homeschooling Has Made on Their Lives
Despite their growing numbers, many homeschoolers still find their experience somewhat isolating. This collection of short biographies aims to alleviate some of that loneliness. While the stories profile modern-day homeschool grads and students, famous homeschooled personalities from the past are offered up early in the book for historical inspiration. John Adams, Abraham Lincoln, steel magnate Andrew Carnegie, newspaper publisher Joseph Pulitzer, photographer Ansel Adams, poet Robert Frost, and...
The Homeschooling Revolution
A readable, scholarly overview of the modern day homeschooling movement. Includes vignettes from homeschooling families, war stories, research information, media reaction, footnotes, and statistics.
Happy Phonics
Happy Phonics uses games to teach early reading skills. Simple yet entertaining and educational, these phonics games are printed on colorful, sturdy cardstock ready to cut out. Included is a mother-friendly guidebook which contains details on how to teach phonics and reading, how to pronounce and teach the phonics sounds, how to make your own simple beginning readers, and step-by-step teaching information for each phonics sound. Happy Phonics covers beginning to advanced phonics.
Choosing & Using Curriculum: For Your Special Child
Homeschooling a child with special needs can be challenging. This book lays out a discussion of different reading and math programs, how to adapt materials for special situations, resources for blind, deaf and speech/language, and curriculum types and styles. It will help you find the resource you need to make your homeschooling successful. 
Idea Book For Cuisenaire Rods At The Intermediate Level
Grades 2-5. Idea Book designed for use with Cuisenaire Rods.